The CBC's credibility is not for sale!
A few months ago, the CBC announced the launch of Tandem, its new branded content initiative. "Branded content" is a euphemism for secret advertising: articles, podcasts, and other programming that look and feel like CBC content but are actually bought and paid-for by private companies.
Tandem will hinder Canadians' trust in our public broadcaster. We have to stop it.
Now more than ever, we need a trustworthy, dependable CBC to bring us news and entertainment that serve our interest – that is, the public interest. Big Tech platforms like Facebook sell us out to advertisers all day every day. The CBC should be a citizens' oasis from such predatory commercialization. Tandem puts that oasis at risk.
We know times are tough. The pandemic has hit the CBC hard, and government support for our public broadcaster is woefully insufficient. But sponsored content is not an acceptable answer to the CBC's problems. We can't save the CBC by killing its soul.
Please join us and hundreds of current and past CBC employees by telling the CBC's Board to drop Tandem now. Sign our letter.
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