Lofrgren says his restaurant, Bamboo Sushi in Portland, Oregon, is the most sustainable seafood restaurant in the world. It's a big claim, but he makes a strong case, citing his 4.5 "blue fish" rating on Fish to Fork's five-point sustainability scale. Only two other Japanese style sushi* restaurants in the world, both chains in the U.K., can boast the same. Lofgren has also racked up certifications from the Marine Stewardship Council and the Green Restaurant Association, and operates as a certified B-Corporation.
According to a 2011 report from the U.N's Food and Agriculture Organization, "32 percent of world fish stocks are estimated to be overexploited, depleted or recovering and need to be urgently rebuilt." With conscious consumers starting to take note, Lofgren's strategy is to overwhelm them with proof that his seafood is actually harvested properly, because, frankly, sushi often isn't. And even when it's not from an illegal vessel or an overfished area, there's still massive waste: As much as half of all fish caught never even make it to the table.