Target, the third-largest retail chain in the U.S., has decided it will not sell "dirty gold." This refers to gold that is mined in a corrupt industry that often displaces communities, abuses workers and harms the environment.
To ensure retailers understand what standards to follow when buying gold from responsible miners, EarthWorks "No Dirty Gold" campaign has created a clear set of "Golden Rules:"
Target has taken a huge step by declaring they will not sell "dirty gold." Being such a large U.S. retailer, they will surely influence others to buy from responsible mining companies. Hopefully, soon we will have access to easy alternatives and the gold industry will no longer harm the lives of those involved.